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- What is Search Engine Optimization?
- What are search engines?
- How do Search engines Work? (Google, Bing, yahoo)
On-Page SEO
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- Optimize your title tag and meta description, URL, and keywords optimization.
- Create user-friendly content
- Use internal links on your pages
- Heading tags, Image optimization
- Presence of Bold, italic, and listed items.
- Importance of unique content.
- Anchor Text Optimization
- Keyword Proximity, Keyword Prominence, Keyword Density
- LSI (Latent Semantic Indexing)
- Rich media content Creation (Infographics, Slides, and Video Content)
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On-Site SEO
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- Website structure
- Regular Updation
- Page Loading Speed
- Content and Code ratio
- Link Structure (Tree and Diamond)
- Breadcrumb.
- UI/UX
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Off-Page SEO
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- Social Sharing
- Social Bookmarking
- Directory Submission
- Forums
- Question/Answer Submission
- Image Submission
- Reciprocal link
- Guest Blogging
- Document Submission
- Business Listing
- Web 2.0 Submission
- Business Profile Creation
- Classified Submission
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Local SEO
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- What is GMB
- Create a Google My Business Account
- NAP Citation for local SEO
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Search Engines and the algorithm
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- How Search Engines like Google, Bing, and Yahoo works
- Search engines algorithms and their importance.
- (Panda, Penguin, Hummingbird, and their importance)
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Some Important Terms in SEO
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- 301 and 302 redirects and their usage
- DA and PA
- Nofollow and Dofollow Links
- Robots.txt files
- Monthly Reporting