Sometimes you know all about the courses or skills that you are doing and learning but somehow you will always have a doubt about which types of questions will interviewer ask from you and more from personal life or work. There are many types of interviews, online interviews, face-to-face interviews, on-call interviews, and many more. Whatever the mode of the interview the main thing is the questions that the interviewer asked. But first, we have to know, What’s the basis of Digital Marketing and how this affects the world and what’s the importance of Digital Marketing. In the present world, Digital Marketing is one of the top choices in the IT world as Information Technology takes everything at a different scale. You don’t need to present at the place where you are working. In other words, if you are doing work for a US client then you can also work for them from home at your residence. Due to this and many other reasons, this industry is under growth period and expanding frequently as this is only possible why it has a lot of benefits. If you are a student or intern or even have experience and are still have confusion about the interview questions then this blog is for you for Digital Marketing Interview questions. In this blog, we explain the details of questions and ways how to show the question’s answer.

Why digital marketing?

With the modification in technology, each thing that you are seeing now may be done differently as now everything became online and associated with the sociable world effectively. For doing  for the company, marketing to pursue the awareness of individuals, these things are online, and monetary to physical support are something that can be done from the area you want. Digital Marketing looks so flowery but the detailing of the identical will blow your senses and gives you a headache if you try to do all these things by yourself so relax, give orders to these companies for your work, and feel at ease to do your other important areas.

Main work is its first benefit, this helps you reach a larger audience as compared to traditional methods and target the clients who are most likely to buy your yield or assistance.

Cost-effective and use fewer resources than traditional.

  • You can make efforts on clients and make them purchase your product or service.
  • This helps you in giving challenges to renowned brands and industry fame-taker companies.
  • It’s easier to adjust and modify a digital marketing technique.
  • It can enhance your transformation rate and the grade of your information.
  • You can entertain audiences at every phase with digital marketing.

Types of Digital Marketing

What things are part of this course and you have to know about them all whether you are not in charge to do all but these are some of the things are only done by you.

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing
  • Sponsored Content
  • Search Engine Marketing (SEM)
  • Instant Messaging Marketing

These are some questions except the basic question for all that is:-

Introduce yourself. In this question, you have just specified your name and skills or qualification that is needed for that particular job profile. Let’s get started with question one of the Digital Marketing Interview Questions.

Question 1) Explain Digital marketing.

Answer: Digital marketing is all about the tactics for label marketing via online channels. It includes various techniques like SEO, SEM, PPC, Email marketing, Affiliate Marketing, Link building, etc.

Question 2) What are the different types of Digital Marketing?

Answer: As there are a lot of types of Digital Marketing, here are some of the most used types of Digital Marketing.

  • Content Marketing
  • Email Marketing
  • E-commerce Marketing
  • Search Engine
  • Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Question 3) How do you increase the traffic to a website?
  • Answer: There are a lot of ways that can be used for getting traffic some of them are:-
  • Content marketing
  • Writing crisp headlines
  • SEO activities
  • Email marketing
  • Content optimization
  • Targeting long-tail keywords
  • Guest blogging
  • Seeking referral traffic
  • Paid search
  • Display advertising
  • Posting content on LinkedIn
  • Linking Internally

Question 4) What do you understand by SEO?
Answer: SEO is the practice of getting traffic from organic, editorial, or genuine search effects on search engines and it is a process of enhancing the quantity and quality of website traffic and making the keywords rank on the first page of Google.

Question 5) Explain keywords and their importance in SEO in Digital marketing.
Answer: A keyword is the most significant and fundamental element of Search Engine Optimization which is ranked on the Google page and gives a lot of traffic to the website. Keywords are used to search for a product and services on Google or any other informative site.

Keywords are the soul of all your SEO efforts. They are essential for adequate rankings in search engine result pages (SERPs). It is important to make a website SEO for keywords that are relevant to the business. This would help our website’s pages to rank higher in search engines which makes it easier for people to find the website.

Question 6) What are the essential areas where you can use keywords to optimize site ranking?
Answer: For Better site ranking we can use these things in our blog:-

  • Website URL
  • Website Title
  • Headlines
  • Meta tag
  • Web page content

Body text

Question 7) What are the different types of SEO that are known to you?

Answer: White hat SEO – It uses techniques like high-quality content, link purchase, website HTML optimization, and restructuring and with it, we can also expect long-lasting growth in rankings.

Black hat SEO – It manipulates the diverse defects in the search engine algorithms to get high rankings and some of its techniques are keyword filling, link spam, hidden text, and hidden link. We can expect unexpected, quick but short-lasting growth in rankings.

Grey hat SEO – It blends both black and white SEO. It is a conversion from black SEO techniques to white SEO techniques and vice versa.

Question 8) Do you know about some tools of Digital Marketing?

Answer: Yes, I know about some tools that are:-

  • Keyword Discovery
  • RankWatch
  • Moz
  • Alexa Ranking
  • Google Analytics
  • Google Trends
  • Google Keyword Planner
  • Kissmetrics
  • SEMrush
  • Ahrefs
  • Buzzsumo
  • AdExpresso
  • Buffer App
  • MailChimp
  • Unbounce
  • Hasoffers
  • Crazy Egg Heatmaps
  • Favicon Generator
  • XML Sitemap Generator
  • SubmitExpress Link Popularity
  • Digital Point Keyword Tracker

Question 9) What do you understand by PPC or Pay Per Click advertising?
Answer: In it, the advertiser pays a publisher (host of the website) when the advertisement is clicked on the website.

Question 10) What is the Google Adwords?
Answer: Google AdWords is an online promotion assistance by Google to help marketers get their clients instantly. Companies utilize this service to show ads on Google and its advertising web. It is the most famous Pay-Per-Click advertising system in the world which allow businesses to set funding for ads, the charges made when people click on the ads, and these works on keywords.

Question 11) Tell the limits for the characters in Adwords Ads.
Answer: For the headlines and sub-headlines maximum words should be 30 characters, and the descriptions should be within 90 characters.

Question 12) What are some of the Google AdWords ad extensions?
Answer: Some of the Google AdWords Ad extensions are:-

  • Call extensions
  • Callout Extension
  • Promote extension
  • Structured snippet extension
  • Sitelink extension
  • Affiliate location extension
  • App extension

Question 13) What approaches for effective for PPC campaigns?
Answer: Some ideal approaches are:-

  • Add better PPC keywords to boost the reach
  • Divided ads into smaller parts to have a better Click Through Rate (CTR)
  • Examination of non-performing PPC keywords
  • Purify landing pages to align with tracking queries
  • Enhance campaign relevance by counting negative keywords.

Question 14) Name some PPC (Pay-Per-Click) tools.
Answer: Some tools that I know are:-

  • SEMrush
  • Optimizely
  • Unbounce
  • Keyword planner
  • Adwords Editor
  • AdWords Wrapper

Question 15) How can you enhance the conversion rates?
Answer: We can increase it by achieving good results in testing the different website elements, mainly on a landing page. Also, we can experiment with functionality, layout, and style on landing pages.

Question 16) What is a responsive web design?
Answer: It makes web pages function well on different devices like desktops, mobile, and tablets. It confirms that the user has splendid viewing knowledge no matter what device they use to access your website, the practice of a responsive design consists of a mix of adaptable layouts, images, grids, and the use of CSS media queries.

Question 17) What do you understand by direct marketing and branding?
Answer: These are different things and the basic difference between them is that branding is done to create awareness, whereas direct marketing assist companies reach out to their customers instantly.
In direct marketing, the advertiser focuses on establishing contact with his target audience through different mediums like emails, emails, pamphlets, catalogs, flyers, etc.
In branding, the advertiser has to reveal his brand to websites and applications which have a higher audience reach. The most known techniques are YouTube ads, display target ads, custom ads, and remarketing.

Question 18) What do you think of the limitations of Online Marketing?
Answer: This question is to judge your aptitude towards your work so firstly, answer this question with a positive attitude, not in a negative tone.

1) Intense Competition: Since it is easily accessible and cost-effective, it has become the best method for most brands. Although the Market has intense competition, we can get chances for recognition by using different techniques

2) It can get overwhelming: There is so much information and data and an attack of tools that it’s easy to get crushed and confused. It takes a lot of practice and experience with hard work.

3) Analytics is only as good as its user: There is analytics for everything and we have to know how to read and understand the use of the same. It can develop into deceiving periodically or cling to seeking vain metrics and glowing cash at the wrong spots.

Question 19) Describe the SEO and SEM in a line.
Answer: SEO helps your website to appear in search engine result pages while SEM is search engine marketing to purchase a space in search engine result pages.

Question 20) How will you use anchor tags in SEO?
Answer: The anchor text is visible, clickable text in a hyperlink, and words presented in the anchor text will determine the page ranking in search engines.

Question 21) How can you use social media for Digital marketing?
Answer: Social media marketing concerns creating and sharing content on social media channels to achieve marketing and branding goals which is the best way to get the audience at minimal cost, and it includes various activities like posting images, videos, and other content that moves the audience’s attention.
It helps in improving website traffic, building conversions, brand awareness, communication, and interaction with target audiences.

Question 22) Is there any email- marketing?
Answer: Yes, It is a highly useful Digital Marketing strategy that sends emails to target information and clients. It can transform leads into customers and turn former customers into devoted lovers.

Question 23) How can you see Content Marketing?
Answer: It is a strategic approach concentrated on forming and spreading relevant, valuable, and consistent content to attract and retain a clearly-defined audience and drive profitable client action. This method helps in increasing sales and cost savings and better clients who have more dedication.

Question 24) Explain the four C’s of Digital Marketing.
Answer: Customer – Who sees the message or the person who reads the content

Content – The blog that is read by the audience.

Context – Why the Customer sees the message or what is special in the content or what attracts the audience.

Conversation – This happens between the service provider and the customer.

Question 25) What KPIs are used in social media reporting?
Answer: The popular key performance arrows in social media reporting are –

  • Conversions
  • Likes
  • Shares
  • Traffic data
  • Reach
  • Engagement
  • Leads
  • Leads
  • Active followers
  • Brand mentions

Question 26) Name some bidding options.
Answer:- Cost Per Click (CPC)

Cost Per Thousand Impressions(CPI)

Cost Per Action/Acquisition (CPA)

Question 27) What off-page SEO tools are used for backlinks?
Answer: Some of the tools used are Ahref, Semrush, Ravan, backlink watch, etc.

Question 28) What are the latest Digital Marketing trends?

Answer: That I know and some prevailing trends are:-

  • Voice Search
  • Smarter Chat
  • Augmented and Virtual Reality Marketing
  • Live Videos
  • Engagement-Based Email Marketing
  • Browser Push
  • Notifications Content Personalization

Question 29) Which skills helps you in getting this post?
Answer: It’s my skills that help me in getting this job which is that I am innovative, and creative, and has analytics skills, a creative mind, data analysis skills, writing and editing skills, and technical skills that help in successful digital marketer.

Question 30) How will you drive traffic to our website immediately?
Answer: One of the best ways to engage the audience is with posts that link back to the website within a shorter time frame and promotions, giveaways, contests, and other engaging, time-sensitive material can be effective. Further, developing leads through engagement in online public concerns such as responding to questions where I function as a subject expert, or writing a press release for online distribution that are also some strong tactics for fast amassing traffic.


These are some of the questions that are asked in the Digital Marketing Interview by the interviewer to the interviewee and keep understanding them rather than just learning or reading in a repetitive manner of these questions. If you understand the concept then you can better explain the main work or answers to questions in your words which make a great impression on the interviewer. Resting with my words you can also check our other informative blogs on different topics and also remember to share your thoughts.